Privacy Policy & Terms
Last updated: 2026-05-12
Terms of Service
1. Acceptance of Terms
By creating an account or using Lookify (the "App"), you agree to be bound by these Terms of Service. If you do not accept any part of these Terms, you must stop using the App. We may amend these Terms at any time; continued use after changes are posted constitutes acceptance of the revised version.
2. Eligibility
You must be at least 4 years old (or the digital-consent age in your jurisdiction, whichever is higher) to use Lookify. By using the App you confirm you meet this requirement and that the information you provide is accurate and current.
3. Your Account
You are responsible for safeguarding your login credentials and for all activity on your account. Notify us immediately if you suspect unauthorised access. We may suspend or terminate accounts that violate these Terms, attempt to abuse the service, or engage in fraudulent activity.
4. User Content
You retain ownership of the photos, item descriptions, outfits, and other content you upload ("User Content"). You grant Lookify a non-exclusive, royalty-free, worldwide licence to host, store, process, transform, and display your User Content solely to operate, improve, and provide the App to you. You represent that you have the rights to all User Content you upload and that it does not infringe any third-party rights, defame anyone, or violate any law.
5. AI-Powered Features
Lookify uses third-party large language and vision models (currently Google Gemini) to analyse uploaded photos, extract clothing items, generate style suggestions, and compose outfits. By uploading content, you consent to it being transmitted to and processed by these AI providers. AI output is generated automatically, may contain inaccuracies, and is provided for inspiration only — it is not professional fashion, dietary, medical, or financial advice.
6. Subscriptions and Purchases
Lookify offers free and paid tiers. Paid subscriptions are billed through Apple App Store or Google Play and managed via RevenueCat. Subscriptions auto-renew unless cancelled at least 24 hours before the end of the current period. You can manage or cancel subscriptions in your device's account settings. Refunds are governed by the platform you purchased on (Apple or Google) — Lookify does not process refunds directly. Prices may change with reasonable advance notice.
7. Acceptable Use
You agree not to: (a) upload illegal, infringing, harmful, abusive, sexually explicit, or hateful content; (b) attempt to reverse-engineer the App or its underlying models; (c) use automated systems to scrape data or generate inauthentic activity; (d) impersonate another person or misrepresent your affiliation with anyone; (e) interfere with the security or integrity of the service.
8. Intellectual Property
The Lookify name, logo, app design, source code, and editorial content are owned by Lookify and protected by intellectual-property laws. Nothing in these Terms grants you any right or licence to use them other than as strictly necessary to use the App.
9. Disclaimer of Warranties
The App is provided "as is" and "as available". We make no warranties, express or implied, regarding uninterrupted availability, accuracy of AI output, suitability for any specific purpose, or that the App will be free of bugs, errors, or security vulnerabilities.
10. Limitation of Liability
To the maximum extent permitted by law, Lookify, its affiliates, and its suppliers are not liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, data, or goodwill arising from your use of the App. Our aggregate liability for any direct damages is limited to the amount you paid for the App in the 12 months preceding the claim, or 50 USD, whichever is greater.
11. Termination
You may delete your account at any time from the Profile settings. We may suspend or terminate your access if you breach these Terms or if continued provision of the service becomes commercially infeasible. Upon termination your User Content will be deleted in accordance with the Privacy Policy below.
12. Governing Law and Disputes
These Terms are governed by the laws of the jurisdiction in which Lookify is registered, without regard to conflict-of-laws principles. You agree that any dispute will first be addressed through good-faith negotiation; if unresolved, disputes will be brought before the competent courts of that jurisdiction, except where mandatory consumer-protection laws grant you the right to sue locally.
13. Contact
Questions about these Terms can be sent to info@lookify.app.
Privacy Policy
1. Who We Are
Lookify is the controller of the personal data described below. Contact us at info@lookify.app for any privacy-related question, including data-subject requests.
2. Data We Collect
(a) Account data — email address, username, hashed password (if applicable), authentication tokens. (b) Profile data — gender, body / skin-tone preferences, preferred styles, favourite colours and brands, language. (c) Wardrobe content — photographs you upload, AI-extracted metadata (category, colour, style, season, keywords), favourited brand items, saved outfits. (d) Usage data — actions taken in the App, screens viewed, errors logged. (e) Device data — device model, operating-system version, app version, IP address (for security and abuse prevention). (f) Subscription data — purchase identifiers, subscription tier and status (received from Apple / Google via RevenueCat). We do not knowingly collect personal data from children under 16.
3. How We Use Data
We use the data above to: (a) provide and operate the App (authentication, hosting, syncing your wardrobe); (b) process photos through AI vision and language models to extract clothing items, suggest outfits, and find similar pieces; (c) personalise recommendations based on your stated preferences; (d) manage subscriptions and billing through Apple / Google / RevenueCat; (e) detect abuse, fraud, and security incidents; (f) communicate service-related notices and respond to support requests; (g) improve the App through aggregated, de-identified analytics. We do not sell your personal data, and we do not use your photos to train third-party AI models beyond the inference call required to serve your request.
4. Legal Bases (EU / UK)
For users in the EU / EEA / UK we rely on: (a) the performance-of-contract basis for delivering the App and your subscription; (b) legitimate-interest for security, abuse prevention, and aggregated analytics; (c) consent for AI processing of biometric-style information (where applicable) and any marketing communications — you can withdraw consent at any time without affecting prior processing.
5. Sub-Processors and Sharing
We share data with the following sub-processors strictly to operate the service: (a) Supabase — database, authentication, and file storage hosting. (b) Google (Gemini AI APIs) — analyses your uploaded photos and text prompts to return structured outputs. (c) RevenueCat — processes subscription receipts from Apple and Google Play. (d) Expo and EAS — application delivery and over-the-air update infrastructure. (e) Apple and Google — purchase processing, push notifications, and app distribution. We do not share your data with advertisers and we do not sell your data.
6. International Transfers
Your data may be processed in countries outside your home jurisdiction (including the United States) where our sub-processors operate. Where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses to protect cross-border transfers.
7. Retention
We retain your account and wardrobe data for as long as your account is active. When you delete your account, we delete or anonymise your personal data within 30 days, except where we are legally required to retain certain records (for example, transactional receipts for tax purposes) for longer periods.
8. Your Rights
Depending on your jurisdiction (e.g. GDPR for the EU / UK, CCPA / CPRA for California), you may have the right to: access the personal data we hold about you, correct inaccuracies, request deletion, request portability, restrict or object to specific processing, and withdraw consent. To exercise any of these rights contact info@lookify.app — we respond within 30 days. You also have the right to lodge a complaint with your local data-protection authority.
9. Security
We use industry-standard practices to protect your data: encryption in transit (TLS), encryption at rest where supported by our hosts, row-level security on user-scoped database tables, and least-privilege access controls. No system is perfectly secure — you remain responsible for keeping your device and credentials safe.
10. Changes to this Policy
We may update this Privacy Policy from time to time. Material changes will be communicated through the App or by email at least 14 days before they take effect. The most current version is always available on this page.
End-User Licence Agreement
1. Licence Grant
Subject to your compliance with the Terms of Service, Lookify grants you a personal, limited, non-exclusive, non-transferable, revocable licence to install and use the Lookify mobile application on a device you own or control, solely for your personal, non-commercial use.
2. Restrictions
You agree not to copy, modify, distribute, sell, lease, sublicense, or create derivative works of the App; not to decompile, disassemble, or otherwise attempt to derive the source code, except to the limited extent expressly permitted by applicable law; not to remove or alter any proprietary notices.
3. App Store Terms
You acknowledge that the Terms of Service and this EULA are between you and Lookify only, and not with Apple or Google. Apple and Google have no obligation to provide maintenance or support for the App. To the extent the App is downloaded from the Apple App Store, the Licensed Application End User License Agreement published by Apple is incorporated by reference; in case of any conflict between these terms and Apple's, Apple's terms prevail with respect to your use of the App.
4. Termination of Licence
This licence is effective until terminated. It will terminate automatically without notice if you fail to comply with these terms, or upon deletion of your account. Upon termination you must cease all use of the App and delete all copies.
5. Third-Party Beneficiary
Apple, Apple's subsidiaries, Google, and Google's subsidiaries are third-party beneficiaries of this EULA and, upon your acceptance of these terms, will have the right (and will be deemed to have accepted the right) to enforce this EULA against you as a third-party beneficiary thereof.